The Business Break-Down
A Store for Serious Athletes
Swim Bike Run opened its doors this summer in Town and Country, making it the first shop to specialize in triathlon gear in the St. Louis-metro area.
Swim Bike Run, the first store in the St. Louis area to cater to triathletes, opened its doors this summer in Town and County. It caters to triathletes. The Ironman is the best known triathlon, a grueling race that involves a 2.4-mile swim, followed by a 112-mile bike race and capped off with a full marathon—without a break. Athletes in St. Louis can compete in shorter local races, such as the Tour de Kirkwood on July 24. The Kirkwood race is a sprint triathlon, with a 400-yard swim, 12-mile bike race and a 3-mile run. Swim Bike Run owner Sally Drake knows all about triathlons. She has competed in 13 Ironman races and is training for her 14th. But you don’t have to be an Ironman to appreciate her store. She carries swim gear for those who …
