The Business Break-Down
Cotton Babies Opens in Town and Country Crossing
Parents have a new option when shopping for environmentally friendly baby gear.
A new baby store for parents who like to "think green" is now open in Town and Country. The store is the third retail location for St. Louis based Cotton Babies, a powerhouse in the niche of modern cloth diapering. The store offers just about everything new parents need—and nearly everything for sale in Cotton Babies is green, organic, recycled or just plain healthy. Store manager Resa Troyer said that everything sold by Cotton Babies is something store staff would use in their own homes, and often do. Cotton Babies CEO and St. Louis entrepreneur Jennifer Labit says she is a strong believer in trying products before offering them to her customers and has tested most of the products herself or with her staff. In Cotton Babies parents can …
