What the color of your front door conveys to Buyers!

Article on what the color of your front door conveys.

The front door of a home can be an attention-getting feature on the home’s exterior, beckoning potential buyers inside.

“Like a necktie, which is the focal point of an outfit, the front door is the focal point of the home,” says Debbie Zimmer, color expert at the Paint Quality Institute. “The color there sends a strong message.”

So what message could the color on the front door of your listings be conveying? Color psychologists suggest that the color of the front door can make a powerful statement about the home or the owner. Here’s what they say the different front door hues can mean, according to the Paint Quality Institute: 

  • Blue: Conveys a place of refuge or retreat
  • Green: Projects health, tranquility, and harmony
  • Black: Projects strength, power, and authority
  • Red: Conveys passion, energy, and excitement
  • Brown: Offers a natural look that can convey warmth, stability, and reliability


Written by Melissa Tracey

Courtesy of Diane Eddy-Low, Realtor since 1999

Hermann London Group, Maplewood



This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Claire Chosid December 01, 2012 at 02:48 AM
20 years ago we were trying to sell our house. It was a classic colinial gray brick with white trim and a bright yellow double door. Agents would come, telling us how great it was. We expected a quick sale. After 2 weeks, no sale. My agent asked every person at the next open house what they thought of the house. 70% said they hated the yellow doors. I painted them black the next week and it sold 5 days after that. Go figure!
Diane Eddy-Low December 01, 2012 at 04:09 PM
It is amazing how much color plays into what home sells faster than another similar property. Houses painted blue or that have blue carpet or features are, in my experience, more difficult to sell than other colors. Go figure as most people like blue. Bottom line I think is if you are wanting to sell keep it as neutral as possible!
Patricia Viamontes July 29, 2013 at 08:28 PM
What does a white front door convey? Boring?


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