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Retailers Look to Excite Shoppers with Fitness

January is a month for new beginnings and resolutions. Retailers around Patch are capitalizing on American’s annual flirtation with exercise to bring in shoppers.

, the unique fitness store for triathletes in Town and Country, is jumping on the January fitness craze bandwagon with a sale on bikes, shoes and winter apparel. The hard core customer base at Swim Bike Run never truly give up on fitness—after all, iron men don’t take a holiday.

“The more serious ones who have goals stay active, but many runners take a break Thanksgiving to Christmas,” said Mary Ann Lambechts, a clerk at Swim Bike Run. “As soon as the New Year rolls around most start working at it again.”

Staff at  in Manchester report that their gym is seeing an increase in membership as more people tackle their resolution to get fit for the new year. The gym is offering a free week to try out the gym, plus their website is full of free fitness tips, calculators and apps.

is starting new training group in January to prepare for the Go! St. Louis Marathon in April. The fee is $125 for 12 weeks of training, consisting of Wednesday and Saturday training runs and post run food and drinks. If a marathon seems out of reach, Big River Running has a library full of free training guides to get you started, including a guide for beginners called From Zero to 5k.

Home fitness equipment is also getting special attention at local discount stores. has placed workout gear in the “seasonal” section near the front of the store. Shoppers can pick up bargains on anything from sauna suits to dumb bells.

wants to show customers how to eat better for the new year. They’re offering a class on January 19 on , with Angelina DeWeese, a nutrition and weight loss coach. The class is $25. Their website also has free tips and menus on eating a healthy diet for weight loss.

On the Horizon:

has been delayed in opening their newest location in Lafayette Plaza. Diners will now need to wait until February or later to check out conveyer belt sushi.

Nordstrom Rack is coming to Manchester Highlands in the fall. Shoppers can watch with anticipation as the store is built directly in front of the Manchester Police Department. The store will complete the Manchester Highlands shopping plaza, though a few store fronts are still looking for renters.

Learn about investing your business resources into solar energy at a breakfast seminar on February 2 at the Missouri History museum. The event is free, RSVP required.

Debby Siegel of Swim Bike Run January 15, 2012 at 03:01 AM
In addition to the 2011 bikes, wetsuits and running gear we're looking to move out, Swim Bike Run can help you achieve weight loss or race improvement with our Metabolic Testing. We can use it to help you discover your metabolic fingerprint... something that can help you eat and exercise most efficiently for achieving maximum results.

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