Parm Cracking Event at Whole Foods Market

On Saturday, April 16, at 2 p.m. CST, Whole Foods Market’s cheese mongers in the U.S., Canada and the United Kingdom will demonstrate the traditional method of breaking into 24-month-aged wheels of Parmigiano Reggiano using official tools from Italy’s Consorzio del Formaggio Parmigiano Reggiano. The process of carving into and portioning each 85-pound wheel requires an expert hand and is usually done in about half an hour. In 2008, Guinness World Records confirmed that Whole Foods Market, in its first-ever attempt, set a record for “Most Parmigiano Reggiano Wheels Cracked Simultaneously,” with nearly 300 wheels opened at 176 stores. One of our Specialty team members will be cracking the parm in our Specialty Department. Come by and witness in person this exciting and fun opportunity to see how we do it and receive a fresh, free tasting! There’s nothing like the taste of freshly cracked parmesan cheese!

*Description by Whole Foods Market.