West County Tide Dry Cleaners Reportedly Turning The Tide on Local Businesses
Tide Dry Cleaners opened in December. However, some small business owners are concerned about Procter & Gamble trying to clean up their customers, according to the St. Louis Post-Dispatch.
As previously reported by Patch, real estate developer Brian Bruce and his father, Bill Bruce, opened their first dry cleaning shop at 14434 Clayton Road in Ballwin on Dec. 8. It's just outside Town and Country. The store, Tide Dry Cleaning, is reportedly a franchise of Procter & Gamble.
As reported by the St. Louis Business Journal, Brian Bruce is set to spend $5 million to launch a total of eight dry cleaning stores in the St. Louis area. The Ballwin location, on Clayton Road, just west of Woods Mill Road, is the first.
According to the Post's article, Procter & Gamble hopes to leverage the "Tide" name as it moves into the dry cleaning business.
The Cincinnati-based company is reportedly offering services, including a valet who will pick up and deliver clothes to cars and late-night dry cleaning pick-up for customers.
The company is also focusing on the store's environmentally friendly approach to dry cleaning which is part of its plan to break into the competitive industry populated by dozens of family operators in the St. Louis area, the Post-Dispatch reports.
The article states that currently there are 26 dry cleaners within six miles of the new Tide store.